You can't

And anyone who says they have is either guessing or selling snake oil

There are so many moving parts that influence what you see (and what others see) on LinkedIn

Factors that only LinkedIn themselves truly understand

The algorithm isn’t public, and it’s constantly evolving

But here’s the truth:

✅ If you're consistently adding value...
✅ If your content is insightful, educational, and relevant to your audience...
✅ If you're focused on building relationships rather than gaming a system...

LinkedIn will reward you.

That reward might be more visibility

More engagement

Or even better—more trust from your network

💡 And here’s a bonus: LinkedIn content gets indexed by Google. So when done right, it doubles as an SEO strategy

Forget hacks

Build a strategy

Be consistent

Stay human

That’s how you win

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.