It was Will Rogers who said
“You never get a second chance to make a good first impression”
The same is true on social, as it is in real life
When somebody looks at your LinkedIn profile, what do you want people to think?
People will look at your LinkedIn profile for all sorts of reasons
The most obvious that you have sent then a connection request
Our benchmark shows that our clients are getting a 60 – 80 % acceptance rate for connection requests
Why is this?
One of the reasons is that our clients re-write their LinkedIn profile
We call it a “buyer-centric Profile” it’s what a buyer would want, not what you want
When a buyer looks at your profile, do they see?
Will this person help me?
Do they understand my industry?
Do they understand my business?
If you sell injection moulding for example, do they see articles you have written?
Explaining, business issues that people get with injection moulding
Are you talking to other people knowledgeable on social about injection moulding?
Or do you like everybody else on social
Which means you look like just another salesperson
To do this, everybody misses one thing
A plan
In conclusion, your LinkedIn profile is more than a digital CV
It's your first handshake with a potential buyer
If it’s not written with them in mind, you risk being ignored or dismissed as just another generic salesperson
A buyer-centric profile shows you understand their world, their challenges, and how you can help, all before a single word is exchanged
If you want to stand out, start by making sure your profile speaks your buyer’s language
And most importantly, don’t wing it
Success on social isn’t accidental, it starts with a clear, strategic plan
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
