When Adam Gray and I started the business 7 years ago, we had a clear vision. We know that social media was changing the world and we wanted to be the best in the world at social media.
We could have set ourselves up as a "full service" marketing or sales agency and did a bit of everything, this would have meant that if one part of the business was down, we could be sure that the other was up.
But we took the risk and focused totally on how a business could use social media strategically. How it could not just monitories social media, but for a business to shift its business model from analog to digital.
How could we industrize social media, so a company could crank a handle a create revenue?
So a business could totally rely on social as its core means of revenue. We've been laughed at many a time, but we achieved it. Its helped that our clients have supported us and we have supported them, we have proved that our social selling methodology works at driving revenue for an organisation.
One client has achieved a 14,330:1 ROI.
But what about could outreach?
So here at DLA Ignite we tried an experiment.
From the 1st January 2023, our partner Supero and the team there, Alex, Jensen and Jordan, implemented our social selling methodology and used it for cold outreach. And we measured every step.
So what of the results?
From cold outreach we got a 6.7% conversation rate, but the massive news is that from that first call we got 37.5% of organisations agreeing to a next step.
No spam and no automation!
The improvement from a classic cold calling response of 1% to 6.7% is impressive
But to go from 1% to almost 40% - That's EXPONENTIAL GROWTH
Just think about scaling that across your organisation?
If Alex's team are achieving an average of 10 new conversations each week and a 37% conversion to a next step... if you have a team of 50 sales people that's 500 conversations per week (26,000 per year) with 185 follow-up calls per week. Forever!
With a win rate of 1 in 3.
With an average deal size of $100,000.
That's an additional ...... you do the maths.
Now is the time you need to use social selling for cold outreach!
If you want more information, contact me, or contact the team at Supero, Alex, Jensen and Jordan.
Want to know more about social selling, check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.