This piece caught my eye and it raises an interesting debate. I am not a hunter, I don't like new business and I am not a sales person.
As Darryl says, we are always "selling" something, be it to new customers or existing. Either way, you are always hunting for business. What has changed is the way that we "hunt" and how social is driving this.
More importantly, and highlighted here, is that organisations are now looking to their entire knowledge base to help them hunt and win.
So, how are you using the all the knowledge you have? You are all hunting in some shape or form.
Moreover, for a PR professional, you are almost always selling something to someone - whether it's pitching a story to a journalist, pushing a new and innovative idea to an existing client that may need some convincing, up-selling additional services to a client to help them achieve more or the prospective client presentation itself. It's all "selling".