Two spam emails appeared in my inbox today and you can see they have used AI to create a “hyper-personalised message” and then as it's a spam email, it goes into a pitch (which nobody reads) as we know it's a pitch

These emails arrived at about the same time from different people

Spam email 1.

"Your insights on social selling are genuinely inspiring, especially how you break down the mindset shifts behind real sales success. I really appreciate how you focus on building authentic relationships rather than just chasing quick fixes or gimmicks.

Spam email 2.

Your content is genuinely inspiring, especially in how you break down the mindset shifts needed to succeed in social selling. I really appreciate how you focus on building real relationships and transforming not just sales, but entire organizations through authentic social strategies.

I know the promise of AI is to create hyper personalised messages but you if everybody is doing it, you are just the same as everybody else, no differentiation and just adding to the noise

NB:

As I've said before, I always create rules on spam emails so the email address will automatically go straight into the wastebasket forever .. so pointless sending me a campaign of them

Have you thought about using social media to drive business growth?

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.