Yesterday I was at the Crayon event “Optimise to Innovate” and there were a number of presentations that stuck in my mind

One was a panel session hosted by Ian Davidson of Crayon

As well as Dan Kitchen of Razorblue, Stephen Gatenby of Serco and James Bell

And James Bell for Waterstons said

“With AI, automate the boring stuff first, build up your expertise and understand what AI can do and cannot do.  Don't use AI on any of your customer facing processes, as you first AI pilots, you will regret it!” 

To back that up, here's an article by Futurism with the headline

Company Regrets Replacing All Those Pesky Human Workers With AI, Just Wants Its Humans Back

"What you end up having is lower quality."

The articles states

"A few months after freezing new hires, Klarna bragged that it saved $10 million on marketing costs by outsourcing tasks like translation, art production, and data analysis to generative AI. It likewise claimed that its automated customer service agents could do the work of "700 full-time agents.

So why the sudden about-face? As it turns out, leaving your already-frustrated customers to deal with a slop-spinning algorithm isn't exactly best practice.

It's a problem that evidently hasn't improved over the year. Another survey recently found that over 55 percent of UK business leaders who rushed to replace jobs with AI now regret their decision."

Thanks to the team at Crayon for creating a great event, very educational

I also got to meet Claire Williams OBE who led the Williams Formula 1 team and his the daughter of Sir Frank Williams

Can you drive revenue from social media?

Social selling is not about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.