At no time in the history of the Internet has it been easier and with a relatively low cost to generate sales opportunities.
You don’t need a database.
You don’t need to advertise.
You don’t need an external media team.
You don’t need to do outbound cold calling.
You don’t need to mailings.
The ability for you and your business to connect with potential 'like minded' prospects is right in front of you and your team, you all use it every day to connect with friends, family and other people in your business and sector.
Problem is, you haven't worked out what the immense power that's right in front of you is yet, because you still think 'Social Media is about advertising your offers, products and services, or simply sharing pictures of your latest company award win - but, its actually (in business terms) so much more than that!
If you focus on your personal brand, align it with your brand & company ambitions you will engage in new relationships.
It takes a strategic mind and process shift, along with the ability to share what you know, why it can help your connections and deliver consistency and authenticity in content - but, it also requires you to reduce how much you talk about YOU, and start listening and talking about ME (not literally me of course).
The answer to all the above is something that’s been used for centuries, and it’s called storytelling.
Social change is already underway and its impacting businesses and brands already, some for good, some not so good.......
With the recent announcement that the company LUSH FRESH HANDMADE COSMETICS North America was pulling out of digital, we measured the management team, and they all measured low on our digital scale which was probably why they decided to pull away from the modern customer.
The democratisation of the Internet has given the ability for anyone, anywhere to have a voice, whether you agree with them or not.
As Bob Dylan famously said ‘The answer my friend is Blowing in the Wind’ - his song became an anthem for huge social change during the Sixties because it appealed to a generation who didn’t want to follow the ‘old order’ of things.
Many others were inspired by the brave innovators for the movements of equal rights around race & gender.
The huge fault lines around the ‘push advertising, fake news and outbound intrusive sales’ process are well documented as audiences are empowered with the ability to ignore, skip & block those messages.
If history teaches us anything it’s that change will always be in play.
The impact that social media is having on how your prospects and existing customers who can research what/who you are is already upon us.
If it’s not on your board agenda, and it's on your competitors, best prepare for your competitor or an unknown disruptor to kill your business sooner than you think.
If you are the 'Change Maker' in your company, maybe we should have a conversation?
We don't do retainers, we are not an agency that creates, produces and manages copy/content, or sells your ads for you.
We are 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog.......
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
Social commerce holds limitless potential for any brand marketer who is willing to put the time into making the most of it. While social media platforms are completely free – and most tools are incredibly affordable – there’s no replacement for the actual effort it requires. Give social media as much as your other channels, and it could soon become your most profitable.