A storm is about to break into all areas of our digital lives. I don't think we're about to see health warnings on smart devices. But I do think that there has to be an end to the manipulation, wasteful advertising and anonymous abuse that intrudes into our online lives. 

25 years ago the web emerged as positive force for commerce, politics and social cohesion. Now I spend half my day irritated by lazy retargeting, spammy advertising, and sleazy promoted links at the end of articles. This piece from the NYT (and this particular paragraph) sum up the problem perfectly.