We often hear it "but we are different" ..... it maybe country,location, industry, or even there is an "R" in the month but we often hear why people are different and they won't be impact by social media disruption.

In this article by Media 50 they quotes Gartner around, oil, gas, mining, power, transportation and manufacturing.  These are often the "forgotten" industries as the vogue is to talk about unicorns, Fintech, Cloud.

Regardless of country, location or industry we will be impacted by social media transformation as it engulfs the world.  And who is going to do something about it.  Well us, we are the generation that need to lead this.