With Uber apologising today for getting things wrong (in the past mind), this piece by John Naughton is pretty timely.

Add to this Mark Zuckerberg's willingness to hand over data related to advertising during the 2016 US election; outcry today from YouTube bloggers suddenly declared 'not suitable for advertising'; and a general discomfort with the way that platforms, governments and businesses 'weaponise' data.

Does this mean that the system is catching up? Or just a coincidental cluster of stories? The former I think. We're entering a era of mass consumerism driven by artificial intelligence. The legislators are on the case - GDPR, for example, is just the tip of the iceberg.