While I'm not a Manchester United fan, you have to admit that Sir Alex Ferguson was, one of the most successful football (soccer) managers.

He started managing St. Mirren at 32, which is young for a football manager.

A former shipbuilder who never went to University, he put his success down to a "hungry mind".  Being curious, is another way of describing it. 

While he was also a Football Manager, he also became a wine expert, a horse racing owner and was a voracious reader.

While Ferguson had a will to win, a motivational ability, he had a curiosity that contributed to his success.

During the decades at the top the game changed radically. He didn't do the same things he did when he managed St. Mirren, he adapted.

When statistical analysis was introduced many managers of his generation ignored it. Ferguson embraced it.

Ferguson was a master at building high performance teams.  He knew that high performance, didn't come from the process of the past, they came from embracing the future. However uncomfortable that is for the players and the managers.  

He also knew that if the skills were not in the team, there was no way the skills would be built by the team.  We see that with sales people blindly posting content and getting no engagement.  They have no idea why they should do this and are in fact causing their company and brand more damage than good.  If you need new skills, you have to bring them in from outside your business.

This is your Leadership Moment.

While other analogue managers are going to stick with what they did in their 30s.  "It was good for me then, so it can be good for me now".  We so often hear.

Covid19 has accelerated the need to move to digital and social.

You know as well as I do that you and your team need to be fitter and stronger and have embraced digital and social by the time we get out of this crisis.

Social Selling Business Case

We expect each of the people we train in social selling to be able to make (if they do what we say) at least one additional meeting per week.  Let’s assume that 4 of those meetings turn into proposals and you close 1 of those proposals.  That means you are closing one additional deal per quarter.  If your average deal size is $100,000, then each sales person is closing an additional $400,000 per year.  As sales team of 10 will create $4 million additional revenue per annum.  This isn’t a one off, this is every year. Forever!

The Low Risk Approach

Here at DLA Ignite, we are not pivoting, we have been transforming companies to use social and digital for four years.  We have the track record, we also know what when we run our social selling programs the results are repeatable and predictable.  In fact, we have done this so many times that we are a low risk option.

If you want to get out of this mess, maybe it’s time to talk to us.