Procurement Time To Lead Is Now. Here's How To Take Advantage
In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...
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How People Decide - What to Buy Lies in the “Messy Middle” of the Purchase Journey
This article is based on the Google research here
What Is a Buyer's Journey?
Since the beginning of time, or the beginning of sales...
How COVID-19 has pushed companies over the Technology Tipping Point—and Transformed Business Forever
For organisations there is now a rush to digital.
I'm not talking about systems change, I'm talking about, looking at the business "as is"...
Gartner Says 80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025
Interesting article by Gartner, here are some of the highlights
"Over the next five years, an even greater rise in digital interactions...
COVID Triggered A Decade Of Digitisation In Six Months, Says McKinsey
For organisations there is now a rush to digital.
I'm not talking about systems change, I'm talking about, looking at the business "as is"...
Digital Businesses Typically Run Four Times Faster and Pull Critical Strategic Levers Two Times Harder Than Other Companies Do
How COVID-19 Created a New Kind of B2B Consumer in Just 90 Days
I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote. You...
Less Is More: Dealing With 2020's Marketing Budget Challenges
Spoiler alert!
If you don't want to know what the Gartner Spend summary says and you want to read it for yourself, don't read on.
For...
Why the ‘Henry Ford Moment of the Digital era’ is Here For Sales
Think About When You Buy Something - What Do You Do?
You go to Google and search. You check out social media. You read articles on social...
Marketers: Change how you Approach Social Media in the Post-COVID-19 World
A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."
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