I've just spent today prospecting on social media.

It amazes me what people think is OK on social.  Not what they post, but what they look like.

And let's not forget that a collective of people, make a company.

As a CEO, a Board, are you really happy that your employees look like that?  If your employees turned up to client meets dressed unprofessionally what would happen?  But looking unprofessional on social is OK? Why?

This is where the "old school" marketers jump in and try and control everything.  I'm sorry you cannot control social.  I'm aware of banks that restrict access to social media.  Do these Banks not know that the mobile phones exists?  Employees will access social media regardless of how much you block it.

Fast food worker filmed taking a bath in restaurant sink  via @MetroUK (https://metro.co.uk/2020/02/12/fast-food-worker-filmed-taking-bath-restaurant-sink-12228468/?ito=article.desktop.share.top.twitter)

This article is a great example of where employees have not been explained and trained on the consequences of using social media.

Come on, social media has changed the world.  It has changed society, we are all now connected to each other on Facebook, Twitter, LinkedIn.

Research from Hootsuite and We are Social Media https://datareportal.com/reports/digital-2019-q4-global-digital-statshot shows there are 3.75 Billion people in the world active on social media. From a B2B Enterprise prospective, that is pretty much everybody you are going to need to sell to. 

Research from Accenture shows that we are spending 6.4 hours a day on the internet, which if we take out the time we are asleep, we are now spending half our lives on the internet.  But people seem to want to put their heads in the sand and think this does not exist or it's a blip.

Social Media is here to stay.

Back to my prospecting.

I'm looking at your profile, in fact I'm looking at all your employees profiles.  Based on all of your profiles, I can work out what your company is like.  It's easy to work out your positioning, your beliefs, your skills, if you company cares.  I can work out your culture.

I can work out if I would like to work for you.  I can work out if I would like to be your customer.

All from your social profiles.

As people and collectively as employees.

Are your social profiles displaying your company's culture? belief systems? I bet they don't.