One of the biggest collaborative platforms that came along long before Facebook et al, was YouTube. 

This has given virtually anyone with a subject passion to be able to voice and create engaging video content to create and build a tribe of other like minded people who can collaborate and join in with the subject matter or conversation.

"The 1% rule states that the number of people who create content on the Internet represents approximately 1% of the people who view that content. For example, for every person who posts on a forum, generally about 99 other people view that forum but do not post"

Being social both offline and online is first and foremost about being social, I don't know about you but I certainly wouldn't dream of going into a social occasion, even a business one and immediately start pitching to people and if I did I would expect to be turfed out by all and sundry.

Socialcreating and joining in conversations, its about engaging with those around you, so if you want your 1% dial to move forwards, be more social, join in those conversations, start a few of your own, and do a lot less spammy selling.

is about sharing similar, or opposing views, its about