There is something happening in business right now. It's the fight for digital talent.
I'm hearing story after story about businesses that have suddenly woken up to the need to be digital, they need talent and they are trying to buy it in. In fact, all the companies are now chasing the same digital talent. To quote this article.
"The more digital experts there are on the top team, the less negative impact their company is feeling from the pandemic, our survey shows. Some are even seeing a positive impact in the pandemic.
But this should come as no surprise. A board filled with digital experts is less likely to miss digital opportunities as decisions are made quickly based on data. It can also be easier to determine the degree of progress their business is making and the readiness to make necessary changes as you have all information at your fingertips."
Work and Life is Digital
So what are you doing in your business to make sure your team(s) have the relevant digital skills?
Let's take sales, we all know the world is digital, so why are your sales people still hammering the phones and sending emails. Apart from the brand damage and it makes your company look like dinosaurs, as gartner said the other day "your sales people, need to be where your customers are, not where they used to be". And by that they mean they need to be on social.
But we are all over social
Being on social is not tactically posting and walking away. It's not having a Sales VP posting and then all the employees tactically liking that post. It's not about having the employees sharing corporate content through some employee advocacy tool. It's all tactical, it's all still legacy broadcast marketing and it's actually a cost to your business and we all know it's based on hope. As we know hope was never a strategy.
Here at DLA Ignite, we teach you to be digital dominant, your business will see social as a strategy. What do I mean? Here is an example of what one organization sees social as a strategy.
Think about it.
Currently, you have to go out and fight for customers and recruits. How about if the people come to you?
Clients actually wanting to meet your sales people, the best employees wanting to come and work for you.
Don't believe me, come and have a conversation with me or the team.
Where Do We Go From Here?
Just give me, or one of the DLA Ignite team and hour of your time and we can walk you through what we are doing in the form of case studies, what we are doing for other businesses to transform them to digital. No hard sell, just practical examples.
DLA Ignite is a global business and we understand that a "cookie cutter" approach to digital does not work, we have to take into account local language and cultural sensitivities. Which is why we have built teams across the globe, that can support you by country and industry sector.
Our survey of company executives found that decision-making changes according to the amount of digital expertise. When more than a quarter of the management team are digital experts, the board starts to value data more than personal opinion. We saw this across countries, suggesting a universal trend.