Interesting article about the pitfalls of measurement.

We have seen it in the world of digital that in fact there is little or no measurement. 

Digital transformation seems to be this unmeasurable hole that companies want / need to pour money in.  It reminds me of some these TV programs such as "Grand Designs" where people have these grand ideas on how a house should look.  It always ends up costing more than they budget.

It seems to be the same with Digital Transformation, projects seem to be bottomless or does seem like it.

What if you could measure digital?  Compare your employees, compare your business with the competition?  Compare your company with others in the industry? 

Wouldn't it be great if there was some benchmark and measurement?

Maybe there is?