In this article it talks about 5 things that can damage your brand. The mistake it makes is that it still thinks that a companies website is central to a companies brand. Maybe 5 to 10 years ago, but not today.
We all know if we are purchasing something in the B2B or B2C world we will look at a website but to be honest with ourselves we treat it as a online brochure.
The supplier will tell you how great they are (of course), how amazing the founders are (aren't we all) and why you should buy from them (well they won't tell you to but from the competition). So in fact it's just noise.
As buyers we will always look for endorsements and companies like eBay, Amazon, Airbnb, Uber, TaskRabbit, etc have all built a business on endorsements. Third party recommendations are therefore key.
But we are all now far more sophisticated in the way we search. A one dimensional website / brochure won't win you the business. I need to see that you are the solution to my problem.
You can do this by activating your sales people and employees to be insightful, educational and passionate about your products and services. Something I will find on Google. Not by you buying adverts, which we all ignore but by seeing genuine passion about your company.
Because if you cannot be bothered to be passionate about your products and services and serve me up one dimensional websites / brochures. I can tell you I cannot be bothered.
In a socially proactive digital world, ignoring social media can significantly harm your prospects of having a positive online reputation. Though social media is one of the most promising platforms for businesses to interact with customers, Clutch’s 2017 Small Business Social Media Survey found that 24% of small businesses do not use social media at all even today! Further, only 41% of businesses that use social media do so multiple times a day. Not having an active social media presence can hamper a business’ growth prospects in the digital world. When consumers look for a brand online, they expect to know more about it through its Facebook Page or interactions on Twitter. A poor social media presence portrays a brand’s apathy that it need not interact or engage its customers. A lot of small businesses make the mistake of abandoning social networks after a few weeks of activity. The impact – a big turn-off for potential customers who go online looking for information about the brand. Takeaways: Post regularly at times when your customers are most active online. Try to engage customers by starting conversations. Identify friendly brands and try establishing mutually-benefitting liaisons.