We're All Customers of Someone Else's Business So Why Are You Still Using Jargon Like 'Pipeline & Funnel'?
A recent report shows that approximately 86% of consumers view product reviews as an essential aspect when researching and selecting...
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eCommerce - Why It's All About the Transaction Not The Social Experience.
I've been involved in eCommerce since the very early days, and during that time I've seen a lot of brands come and go, along with a whole...
Why Small Businesses Need to Invest in Their Digital Presence
It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite. All of us left corporate roles and decided on the start-up...
Why Destroying Your Ad & Marketing Budget is the Best Thing a Company Can Do Right Now
Wow hasn't the world changed.
Covid19 has forced us to look at new ways of working.
In Healthcare we were told that there is no way a...
COVID-19 Sends Digital Transformations Into Overdrive
I've just finished a day of meetings via Zoom.
I used to have a commute, to meet people in offices, to have meetings. Or have...
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