2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
1/31/2022 3:09:33 PM Is 'Fraser Group' Delivering On Its Promise With Experiential Retail Stores? By Stephen Sumner The job of retail leaders is to understand how to inspire the consumer first and foremost, ensuring your entire team are internally...
12/1/2021 11:34:33 AM The Difference Between ‘Good’ and "Excellent" In Retail is Detail. By Stephen Sumner The old but very much valid maxim 'retail is detail' seems to be losing its credibility and lustre for many based on the experiences by...
9/28/2021 10:54:34 AM Why a Focus on Tech Rather Than on Customer Value is Holding Retail Back. By Stephen Sumner If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
9/21/2021 2:14:16 PM What's You're ROX - Return on Experience? By Stephen Sumner If you operate in the retail sector you'll have been told that 'service' is one of the key things that differentiates your company from...
6/22/2021 10:53:59 AM Why M&S Should be 'Listening' to The Consumer Using 'Social Sentiment'? By Stephen Sumner Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...
4/6/2021 9:25:50 AM What Can We Learn From 'Tinder' About Branding? By Stephen Sumner Let's imagine you're sat in a bar, but this isn't just any bar, this bar is where you go to 'listen' to what people are saying about...
4/6/2021 9:09:56 AM Any Retailer Can Give A Great Experience - When the Store is Empty. By Stephen Sumner Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
4/6/2021 8:43:02 AM A Great Customer Experience Today is The Minimum Expected Experience. By Stephen Sumner Brands that didn’t take e-commerce and digital mastery seriously enough before the pandemic are now out of business, or heading in that...
2/24/2021 10:16:40 AM Customer Engagement Is Your Secret Weapon To Beat The Competition By Tim Hughes "The report’s overall message is clear. Companies that have formal customer engagement initiatives outperform those that don’t. For...
12/24/2020 9:58:02 AM Flipping the Odds of Digital Transformation Success By Tim Hughes In this article from the Boston Consulting Group (BCG) they ponder this exam question, and I will answer it based on how we see the world...
8/17/2020 8:00:19 AM Ten ‘antipatterns’ that are Derailing Technology Transformations By Tim Hughes This is a great article by McKinsey, in summary it talks about this notion in business that IT drives transformation. Or that system...
8/7/2020 8:04:34 AM "2 years of Digital transformation in 2 months..." By Digital Leadership Associates I work with a great team at DLA Ignite, we are across the Globe working with a wide range of industry sectors: Oil and Gas, Telecoms,...
6/4/2020 8:36:49 AM How Do You Maintain Customer Experience on a Shrinking Budget? By Tim Hughes There has been a massive increase in social media usage over the latest lockdown periods across the world. The latest Simon Kemp figures...
5/26/2020 11:50:56 AM How to grow your business during the pandemic? Ask a hairdresser By Peter Springett There's so much I've learned about the future of work from hairdressers in the past two months. It's the attitude that really impresses....
2/26/2020 9:05:34 AM Social Selling on LinkedIn for Financial Service Providers By Tim Hughes One of our clients recently described a "social" organisation. A social organisation being one that is run on social. Social in sales,...