Ever seen those post on LinkedIn that start with 'I don't normally post on here but'?

These tend to be from what I call 'passive' not 'active' lurkers on social media, especially LinkedIn. They either don't feel comfortable sharing their knowledge, unsure how to go about it, far too busy, or worse still assume they're intellectually above it but now need your help.

For many they believe that posting on social media platforms is still something that's done by the guy with the beard, or the girl with the tattoo in marketing until they suddenly need help to get that next job, or ask you to leverage your hard earned network for introductions. 

There are 3 key pillars associated with a really strong social media presence in the business world;

  1. A relatable personal profile - based on (personality) 'who you are, not what you do'.
  2. The ability to build relationships - grow your network in an equitable social way with a business objective.
  3. The ability to be able to share what you know - consistent creation, production and sharing of knowledge about the subject matter you have experience with.

Every company we benchmark against all 3 of these fall way short.

Personal profiles on LI are still way off the mark, people still don't publish a good photo (or make it visible), they are yet to truly understand the potency of the platform for personal growth, development and branding.

With the right training you can develop all the right 'Superpowers' to leverage 'what you know' to an audience keen to get some authenticity in a digital world that in the past has been the preserve of the corporate brand police. 

Sure it's important for recruiters to know 'what you do', but in a world where we deal with people every single day, we all make our own judgement based on 'who you are'.

Getting yourself consistently 'front of mind' will help get you that next promotion, job, or client, but to do that means being authentic.