For many years, when I was in the sales arena across multiple sectors one thing applied.
SUMMER in SALES is tough. Everyone is away. And you can't get a hold of anyone.
WINTER in SALES is tough. Everyone is winding down and getting ready for xmas.
Both of these excuses you might recognise, I do as well. But it does not have to be like this.
When you make your move to the digital landscape now or soon enough, you will suddenly realize that the difficult months you used to have, are now a thing of fiction and the past.
No longer are you scraping the barrel for a lease agreement renewal or an upgrade or an additional bolt-on to an agreement to make a number. New logos can be acquired all year.
365 DAYS A YEAR - 24/7 GLOBALLY. ALL DAY EVERY DAY.
No longer are you tied to the lame excuse of people being away and no meetings being made and you can't get a hold of this or that, because now you have found your path to social and digital first interactions, you have also found your path towards growth, scale, pipeline and real-time conversations that can happen at any time, any place and anywhere in the world.
ALL FROM THE COMFORT OF YOUR DESK. NO PROBLEM.
You drive to a meeting or two or three down south or up north. Two of them cancel within 10 minutes of each other. It happens I have been there. What a waste of your time. What else could you have been doing. You could have been having multiple (early stage) conversation with prospects/clients/buyers online and anytime you want, without moving. I can say it again if you like..... WITHOUT MOVING FROM THE SEAT AT YOUR DESK.
As we sit in this post pandemic landscape, things have changed. COVID shook the business to business world up and accelerated a movement that was always coming. What was meant for 2025 is now front and centre here. You cannot hide anymore.
You must deal with it, react and allow your leadership and voice to be heard.
You need to step out of the comfort (or not so) of what you were or are still doing and realize that your competition are out there, also looking at options on what to do, where to adjust and who to talk to about this digital, virtual, remote and social selling. It is here.
That drive you make will happen. Just not yet. But it will. No cancellations. Why?
Because the drive you will be making will be to sign and execute that deal that you have ran past all the stage gates based on messages, Zoom calls and discussions had because you listened to the experts, took this advice, made social your tool of choice in prospecting and started to plant your feet at the heart of where your buyers, prospects and clients now all hang out.
You are now a CONTENT KING providing us insights into your sector and discipline.
Your TEAM have gone through a STRATEGY and the message you bring to the SOCIAL table is clear, underpinned with PURPOSE and targets the areas that your ideal CLIENTS are looking for and wanting to discuss projects and commercial conversations around.
I get asked on several calls about what time should we (people) allocate to this? Social.
I always say the same thing.
"As long as you want to keep discussions going, build friendships and trust, activate human dialogue with prospects, conversate around commercial b2b activity". However long you feel that takes from your day."
In other words, park the analogue ways of working and move your time to social media and determine from the landscape and coaching you have had, where you spend your time and on what areas across influence, networks, content, personalization, conversations.
EVERY DAY, AS THIS IS WHERE YOU NOW FIND OPPORTUNITY!
24/7 365 DAYS A YEAR. ANYONE, ANYTIME, ANY GIVEN PLACE!
So I ask, if you are a business owner, an employee of a business, and want change and now realize that things are harder than ever before, and want to make sure you are giving yourself and the business the best chance you can ever have, to re-skill, be coached and become social selling champions within a social organisation, then lets talk.
Many ask, many are shown. Most are in awe.
Social Selling & Influence with Strategy changes everything!
Have a great Monday.
I will be online. Every day. Having conversations. Message me.
Many companies are feeling the pressure to ramp up digital channels and experiences that B2B buyers expect. But this isn’t just about replacing in-person interactions with digital interactions. In fact, this is an opportune time to review and optimize your entire sales process in light of the changes taking place — rather than simply introducing new technology into the process