Always find these articles “interesting” if a little “off putting”. Is it just me that finds them a little “ivory tower”? I know the...

We are finding that more and more people are coming to us and telling us that "marketing isn't working anymore".  Advertising does not...

In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful  companies stay close to their client. He...

This Gartner article, with CEB now Gartner research makes a good point that there is a difference between customer experience and...

Nice article that uses research to back it up. But, the number one thing you need is a strategy.  That strategy needs to take into...

In 2004 Nicholas G. Carr wrote his book "Does IT Matter" in it he discusses how IT has become a long line of upgrades.  From Mainframe to...

There is a the famous quote from Brian Solis "we are all in on digital transformation, except we have been in meetings". And that for...

Here at Digital Leadership Associates (DLA) www.social-experts.net we are changing the world, slowly, but we are.  Many people see us as...

We had a meeting at a prospected customer and we were told that the company understands they need to digitally transform.  Their...

I had a cold call the other day from "The British Chamber of Commerce" they were doing a survey about recruitment, skills and graduates....

Kodak designed the first digital camera, but they were so terrified that this would cannibalise their business that they hid it in a...