Are you still getting bombarded every day on LinkedIn with 'follow/subscribe' to my newsletter? Reading everyone's newsletter, or...
By no means am I purporting to be an expert or have an in depth understanding of how to harness AI - fortunately it seems I'm the same as...
How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...
We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
If your reading this blog it's Friday 23rd December and most of the western world is settling into the festive celebrations so from my...
Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
We all know that physical retail as was is no more, because the world around it and the enforced habits of consumers due to Covid and...
I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
In it's latest series of updates Google seem to have gone back to it's, and the early webs roots. The most recent changes are suggesting...
Our commercial worlds have changed so dramatically since the start of the digital transformation and have been accelerated by the recent...
As consumer behaviour started the 'unbundling' (cord cutting) of the cable and satellite networks in favour of eating their content in...
When, why, and how did we become so complacent with wasting money? Pre-Covid keywords and low quality creative on intrusive ad tech...
A great question. What you don’t want to do is......blame ‘the algorithm’. Why? You don’t have a clue about the algorithm, nobody does. ...
I was reading an article recently that said marketeers were struggling to work out how to 'communicate' with customers as the data points...
When you think about what you do when consuming content it might help if you step back and think 'maybe others do what I do'. I came...