What do I mean by this?

In order to catch a fish, you first need to know where they are.

How do you do this? Luck, trying new parts of the lake, relying on knowledge passed on by others you know. Maybe passed down by the generations.

The modern fisherman might invest in the HUMMINBIRD HELIX 12 CHIRP MSI+ GPS G3N for a mere bagatell of £2,000. 

"Before you cast, know what's down there thanks to long, well-defined fish arches, and a clear view of fish-holding structure and the bottom"

Sounds great, now I can save time, find the fish, with the right bait, I can catch one.

Stick with me.

What social media platform should we be on is a question I get asked. A lot. 

Wrong question.

Who is your audience? 

This will dictate what platform(s) you need to be on.

Your messaging is the bait to attract that audience to you.

How do I find my HUMMINBIRD HELIX 12 CHIRP MSI+ GPS G3N to help me find the audience I want.

Simon Kemp is a good place to start. 

Or this thing called the internet - just put "social media audience profile" into a search engine and start doing some research.

Survey your own staff.

Ask your children.

Ask your clients.

If the Association of Chartered Certified Accounts can do this to raise their profile with Gen Z on TikTok, then anyone can.

You can find me on TikTok too. And LinkedIn, Twitter, Facebook & Instagram, I fish in all of these ponds.