The Powerful Influence That is Gen Z & Why You Need to Understand More Than Just Where They Hang Out.
I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'.
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Customer Experience Has Become Homogenised, Just Like Retail - Here's Why?
Let me give you something to think about.
If you had seen the following statement prior to this pandemic what would you, your...
"Invention is the root of our success. We’ve done crazy things together, and then made them normal" - Jeff Bezos 2021.
Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...
If Retail Was On the Ropes - Is Now the Ideal Time to Fight Back?
Pubs are closing, unemployment is on a steep rise, and for those lucky enough to have one the message everywhere is to continue where...
Forrester: B2B Firms Risk Losing 19% of Revenue Because of Crap Content
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content.
The infographic...
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