This is a useful article on AI terms, many of us are already using AI in our daily lives.  Alexa, Siri, etc.  Many of us are already using AI in our business lives.

In fact there are some really "simple to set up" but powerful tools to use.  Look at Microsoft Social Engagement (MSE) as part of Dynamics 365.  It takes an hour to set up and as a sales person you are prospecting.  Think about that, you are in front of customers and prospecting at the same time.  Cold calling cannot do that!

This power is often locked in Marketing departments, but each salesperson can have their own criteria, based on their own territory. 

There is a whole industry now around intent data.

And the cost?  MSE is actually part of what you are paying for Dynamics, so no extra payment.  How cool is that!