As a company you have to have a strong sense of who you are appealing to if you are to build a sense of personality (brand) that starts...
Gartner in this report state "Sixty-nine percent of board directors say that the effects of the COVID-19 pandemic are accelerating their...
Yesterday I was preparing for an up and coming podcast. I will be interviewing, Ira Wolfe and he and I had a call to agree what we will...
Here at DLA Ignite we have a group training session every Monday. Apart from the obvious benefit of investing in the team and providing...
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
If you're the biggest and best in your sector today you won't be for long, the internet has allowed millions of people around the world...
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
Many of us read research from companies like Gartner, McKinsey, Hootsuite, We are social, Hubspot, Google; all telling us that the...
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties. However, it increasingly...
Today's digitally savvy and not so loyal consumer are firmly in the driving seat, it's they who get to choose when, where, and how they...
Want to be part in the social selling revolution? Here at DLA Ignite, things are busy. Social media has changed the world. It's changed...
I got one today, "i can get you leads" was the connection request on Linkedin. The first thing you need to understand about this, this is...
My journey into marketing started in retail operations, and then into general management. I like to think I moved up the corporate...
Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...
Stating the blindingly obvious the retail industry has been most impacted by enforced behavioural changes in consumer demand as a result...