6/9/2023 9:07:59 AM This Is The Biggest Mistake People Make With A Social Media Strategy? By Stephen Sumner Are you still getting bombarded every day on LinkedIn with 'follow/subscribe' to my newsletter? Reading everyone's newsletter, or...
4/20/2023 9:35:17 AM Are You A Listening Brand? By Stephen Sumner How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
4/20/2023 9:25:27 AM People Buy From People - It's Not About The Tech! By Stephen Sumner If you're a small business, and you enjoy blogging about what you do, why you do it, and sometimes 'how' you do it can be a great source...
1/6/2023 12:13:33 PM The front line for commercial growth in your markets is online…is your organisation ready, fit and able..? By Digital Leadership Associates We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
1/5/2023 2:33:51 PM How To Inject A Startup Mentality Into A Retail experience, Without Budget-Crushing Investment. By Stephen Sumner As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
12/17/2022 3:35:57 PM This is all artificial...or is it? By Digital Leadership Associates There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
11/29/2022 9:53:48 AM Why Using The 80/20 Rule Will Make You More Efficient On Social Networks. By Stephen Sumner If your reading this blog it's Friday 23rd December and most of the western world is settling into the festive celebrations so from my...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
11/28/2022 4:12:16 PM Lessons learned from training and coaching clients in Social Selling & Influence over the last 3 years… By Digital Leadership Associates I started out professional life in Electrical engineering. I worked in Offshore Drilling for 16 years and then moved into Health, Safety...
10/25/2022 9:54:31 AM Our commercial worlds have evolved beyond recognition, yet we are still hiring the same people… By Digital Leadership Associates You may have noticed there are a lot more job adverts being posted for Sales and Business development professionals of late. What does it...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/5/2022 11:22:43 AM If M&S Can Do It This Festive Season So Can You! By Stephen Sumner For the most part, e-commerce hasn’t changed in the past 2 decades or so. It’s an efficient way to buy something you know you want, what...
10/5/2022 10:48:28 AM The Retail Apocalypse Continues - Or Does It? By Stephen Sumner As a die hard retailer I innately believe it is our job to innovate ways to engage the consumer and draw them to us over our nearest...
9/6/2022 10:32:30 AM Retail, How About Bringing That Xmas Market Experience Instore? By Stephen Sumner It used to be said that 'we (the British) are a nation of shopkeepers' but based on recent times you would be hard pressed to believe...
9/3/2022 9:19:45 PM What Business Teams can learn from Professional Sports Teams By Tracy Borreson A couple weeks ago (as of when this article was written), I spent an afternoon with my high school basketball team honoring our dearly...
8/23/2022 8:42:16 PM The Key Ingredient in Successful Social Selling By Tracy Borreson There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...