6/9/2023 9:07:59 AM This Is The Biggest Mistake People Make With A Social Media Strategy? By Stephen Sumner Are you still getting bombarded every day on LinkedIn with 'follow/subscribe' to my newsletter? Reading everyone's newsletter, or...
5/30/2023 11:52:39 AM Help, I Can't Advertise My 'Adult' Toys! By Stephen Sumner The 'adult' product industry say they're struggling to be able to 'market' their products on social media because of the naughty word...
4/20/2023 9:35:17 AM Are You A Listening Brand? By Stephen Sumner How to get in front of the right people is a big question all companies ask of their marketing teams, who in turn ask the same question...
4/6/2023 10:03:56 AM If You Want Tech For Free Go Ask Gen Z. By Stephen Sumner Mobile phone use has overtaken desktop in relation to everyday activities, and not surprisingly using the phone to actually make a call...
3/28/2023 9:26:11 AM Can 'Social Selling' Combined With Chat GPT Be The Game Changer? By Stephen Sumner It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
3/28/2023 9:06:29 AM 'Why A Fool With A Tool Is Still a Fool' By Stephen Sumner A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
2/28/2023 2:40:52 PM One Of The Hardest-to-find Items In Retail Right Now Is a Chief Executive. By Stephen Sumner What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
2/7/2023 12:42:50 PM WTF Is Consumer Hedonomics & How Do You Leverage It For Growth? By Stephen Sumner A "Growth' mindset is defined as a leader who encourages teams to work across the company, fostering an agile culture of collaboration...
1/19/2023 11:42:03 AM The Hard Truth About 'Paid Media' - Pssst, Don't Tell The CEO & CFO. By Stephen Sumner There is a view around paid media that its still the most effective way to deliver 'reach'. Some of which I might subscribe to if I...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
1/6/2023 12:13:33 PM The front line for commercial growth in your markets is online…is your organisation ready, fit and able..? By Digital Leadership Associates We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
1/5/2023 2:08:32 PM Retail Needs A 'Front Of Mind' Strategy For 2023 and Beyond - Here's a Thought! By Stephen Sumner ROX is the new ROI: Prioritising customer experience. Consumers have more power over your company’s success or failure than ever before,...
12/21/2022 11:49:18 AM Want To Know The Retail Gossip This Week? - It's All On Social Media. By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
12/14/2022 10:31:55 AM How To Transform Your Customer Relationships In 2023. By Stephen Sumner I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
11/28/2022 4:12:16 PM Lessons learned from training and coaching clients in Social Selling & Influence over the last 3 years… By Digital Leadership Associates I started out professional life in Electrical engineering. I worked in Offshore Drilling for 16 years and then moved into Health, Safety...