3/28/2023 9:06:29 AM 'Why A Fool With A Tool Is Still a Fool' By Stephen Sumner A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
1/16/2023 10:45:56 AM A 5 minute read to improve your commercial future...Why you should take Thought Leadership seriously in 2023... By Digital Leadership Associates For anyone who reads any of my content, you may have noticed that all through 2022 I was raving about the '2021 Thought Leadership Impact...
1/9/2023 11:30:21 AM Questions from the client base #12: “I’m not a creative person, will this be a problem for me in Social Selling...?” By Digital Leadership Associates “I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
11/28/2022 4:33:39 PM What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company? By Digital Leadership Associates Every week we meet management teams from across sectors and across the globe. Every single one of them tell us that they have great...
11/28/2022 3:47:34 PM Questions from the client base #11: How do we use Strategic Social Media to help us grow in new territories...? By Digital Leadership Associates Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’. We heard from the leadership team at Motive...
11/23/2022 10:41:22 AM Why Transformation Projects Go Wrong. By Stephen Sumner When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"? The term...
11/14/2022 12:34:27 PM Cross Border Retailers Are Taking Up To 45 Days To Deliver - Here's Why! By Stephen Sumner Direct-to-consumer retailers offer prices lower than traditional retailers, though these lower prices most times come with longer...
11/7/2022 10:17:30 AM Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?” By Digital Leadership Associates I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
10/25/2022 9:38:25 AM "I don’t want to post personal content on Social Media…" By Digital Leadership Associates I don’t want to post personal content on Social Media… We hear this a lot, but it’s a distraction and you’ve missed the point. An...
10/10/2022 3:54:57 PM Proposal to profit - and everything in between… By Digital Leadership Associates When we started Crux, we tended to focus on the industries we knew but our processes deliver results for businesses across all B2B...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/5/2022 12:32:40 PM Who owns the Digital Share of Voice in your sector...? What is it and why is it important...? By Digital Leadership Associates Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
9/5/2022 12:18:53 PM "Formality to Community" - How these 3 words will improve your business… By Digital Leadership Associates In 2018 I was the Managing Director of an Energy Service company. I had a selection of ‘tools and techniques’ that I used to grow...
9/3/2022 9:19:45 PM What Business Teams can learn from Professional Sports Teams By Tracy Borreson A couple weeks ago (as of when this article was written), I spent an afternoon with my high school basketball team honoring our dearly...
8/23/2022 8:42:16 PM The Key Ingredient in Successful Social Selling By Tracy Borreson There's a lot of information you can find online about social selling. But MOST people who implement a "social selling" program will be...
8/22/2022 11:35:32 AM Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”. By Digital Leadership Associates "An employer once said, "What if I train my people and they leave?" I say, what if you don't train them... and they stay..." -- Evan...