What Can Big Business Learn From SME's?
There are huge companies that pre-Covid had immense resources at their disposal, with mission statements about 'social diversity, social...
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Low AOV's - Check Out Your Social Commerce.
With the continuing rise in 'shoppable' social platforms like Instagram and TikTok we're now starting to see how 'Social Commerce' is...
The Power Of The Micro-Influencer In Retail.
Back in the mid 1990's an online movement was gradually taking place, an interesting phenomena back then, but very few recognised that...
What Does Football, Adidas, and Sustainability Innovation Have in Common?
I remember in my school days being pressured to wear the right shoes, shirts, trainers etc.
We then get into the workplace and if...
Consumers Are Looking For 'Hassle Free' Shopping Experiences - Companies Have Translated This To Mean More 'Tech/Digital' Projects.
When done right internal 'ideation sessions' that are totally outcome based can act as an enabler for growth, or act as a blocker.
However...
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