By no means am I purporting to be an expert or have an in depth understanding of how to harness AI - fortunately it seems I'm the same as...
It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years. You don't need...
Mobile phone use has overtaken desktop in relation to everyday activities, and not surprisingly using the phone to actually make a call...
"Things ain't what they used to be" - well not in marketing anyway! With the plethora of platforms, tools, and measurements at our...
It's no secret that Google's dominance in paid search has been under threat as the 'intrusive' marketeer moves ad spend into 'Social...
Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
Gary Vaynerchuk has never been one for dancing around the issue, particularly when it comes to branding, modern marketing, and sales. He...
Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for...
The Justice Department and states including California, New York, Colorado and Virginia filed a lawsuit against Google alleging the...
There is a view around paid media that its still the most effective way to deliver 'reach'. Some of which I might subscribe to if I...
On LinkedIn we are privileged to be able to access all manner of people from the retail ecosystem industry around the world, many with...
As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
ROX is the new ROI: Prioritising customer experience. Consumers have more power over your company’s success or failure than ever before,...