Traditional retailers that failed to recognise the potential impact of eCommerce have been seeing casualties for well over a decade. This...
What’s a ‘Retail Warm Up'? The answer is; When consumers choose one channel to get warmed up over a brand and go on to make a purchase...
Gary Vaynerchuk has never been one for dancing around the issue, particularly when it comes to branding, modern marketing, and sales. He...
Last week I was presenting in person to a group of professionals on Digital Influence. This was an interesting group as the ‘win’ for...
We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...
There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
The reason to hire a CMO is usually because you’ve got a big strategic problem to solve, you need to drive growth and become more...
Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
Spoilt for choice is what we are! I'm talking about the surge in growth around streaming networks from Netflix, Amazon Prime, BritBox,...
When I was working in corporate sales, everything we talked about came back to "meaningful interactions". But, when it comes to...
We just finished series 4 of Stranger Things last night, the amazing show where there is an alternative ‘here’, the same buildings and...
We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
When you put your website together one of the key things all companies are required to do is to 'optimise' them for SEO, we all know that...
According to the MIT Sloan Management Review, companies that have embraced digital transformation are 26% more profitable than their...
Ok, go with me for a minute, folks. I want to talk about how we buy pizza vs. how we buy digital influence. And I know you all know how...