There has been a massive increase in social media usage over the latest lockdown periods across the world. The latest Simon Kemp figures...
Whenever you and I deal with a business, we deal with frontline workers, B2C or B2B it is always front line people. I remember being in...
Can you believe it? Well we can. Here is a pro-email marketing article, where they analyzed 12 million outreach emails. That's a...
I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken. Now, let's...
While this article talks about the legacy IT that is restraining us, you would expect that from a product / software supplier, what we...
In the B2C world, it's easy to spot customer experience, we might fill a shopping cart on-line or go into a shop and be ignored, either...
Social buying is the way we buy today, social selling is the "equal and opposite" reaction to that. In the space were we work in which...
One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...
Always an interesting one this, it would seem your sales reps would be more productive if they had more data. The problem with most sales...
If you haven't read the @TrustRadius report it's worth getting a copy. To summarise it, vendors talk about their products and guess what,...
I'm not sure really surprises us, many of think we are better than we really are. We often find that companies work in silos of...
Article (rightly) argues the need for Emotional Intelligence (EQ) when dealing with customers. Of course, we have always been treated as...
This comes as no surprise to me but according to the Demand Gen 7th annualB2B report fear is still a big inhibitor to change