6/26/2021 9:17:40 AM What is the secret sauce of social selling? By Tim Hughes Yesterday, my colleague Mike Garrison, put up a great video on the secret sauce of social media, you can watch it here Now if you are...
6/25/2021 7:09:46 AM Can I get better results for my ABM campaign with social selling? By Tim Hughes Account Based Marketing (ABM) has been around for a number of years, I even wrote a chapter about it in my second book "Smarketing - How...
6/24/2021 2:03:19 PM Spam shaming is a thing By Tim Hughes There is such a thing a "shaming" on social media. What does that mean? Let's pick a type of shaming at random, for example "fat...
6/24/2021 8:09:12 AM How do I make the most of a slow summer sales period? By Tim Hughes I was recently approached by a salesperson who looked at my Linkedin profile and she asked me the question "I was looking for inspiration...
5/27/2021 12:00:00 AM What does it take to lead in sales in a post pandemic world? By Tim Hughes I've just seen an excellent post by my colleague Kevin Milne, the post is on LinkedIn here. Kevin says "A few insights from the Gartner...
5/20/2021 4:57:38 PM COLD CALLING V SOCIAL SELLING By Digital Leadership Associates Part DeuxWe catchup with Jeff & Josh.Jeff has been talking with senior managementabout Josh not hitting his calls KPI and wants toknow...
5/13/2021 11:50:41 AM COLD CALLING or SOCIAL SELLING By Digital Leadership Associates Having been on the other side for years and become a pretty good bar for any sales person looking to move into a new sales role, let me...
4/30/2021 8:51:11 AM PUSH V PULL By Digital Leadership Associates PUSH.Pitch a product or serviceCold call for a meetingCold email for an introPULLContent delivering insightEngaging with other content...
4/22/2021 12:00:00 AM The state of digital in April 2021 - Maybe social media isn't a fad By Tim Hughes This research comes out every quarter and I highly recommend that you, check it out. It's free, not gated and is a global break down of...
4/19/2021 8:17:40 AM COLD v WARM. What do you prefer? By Digital Leadership Associates Cold calling.Cold email.Look at the term we have called it.COLD. 🥶It took me so long to make a mark on this process. But when I found my...
4/11/2021 4:56:39 AM Am I being outsold by my social selling competition? By Tim Hughes Yes. Social selling / digital selling is the way we sell now There was a time when social selling was deemed as maybe oddball or an...
4/5/2021 9:22:41 AM How can I get ahead of the Telesales Teams who have youth and scale? By Digital Leadership Associates For many, (myself included) the daily grind of calling and calling, and emailing was second nature to me. Granted, many of us played a...
2/18/2021 9:38:16 AM What You Should Know When Mapping Your 2021 Marketing Strategy By Tim Hughes I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
2/1/2021 12:00:00 AM The State of the Nation on Social in 2021 By Tim Hughes In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
1/23/2021 1:13:33 PM Any CMO who wants to understand how to really harness martech should read this blog By Tim Hughes In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
1/21/2021 8:45:49 AM CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World By Tim Hughes This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...