As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties. However, it increasingly...
On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
My journey into marketing started in retail operations, and then into general management. I like to think I moved up the corporate...
If you’re doing structured Employee Advocacy today, consider reviewing your scope This is not me saying this, this is conclusion that...
This article opens up with a great metaphor. "Few New Years’ resolutions come as a surprise. Cultivating a meditation practice,...
Every few months, Adam and I get pitched a product that will "revolutionise sales". It always feels that I'm some sort of investor on an...
In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
Here we are are a year from our original lockdown and, here in the UK we are still under lockdown. The vastness of the pandemic is...
In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...
We talk to businesses everyday that have had revenue and pipeline impacted over the last 12 months. When you ask these companies what...
“I don’t know what to write about…” “why would anyone be interested in what I’ve got to say…” “I start to write content but then delete...
Here is some interesting research by 10Fold. 150 marketing executives from B2B technology companies in the US were surveyed Same Results,...
We meet many CMOs and the number one thing they say to us is that "marketing isn't working anymore". When I tell this to some CMOs they...
Interesting research from MIT "Groundbreaking international research by MIT’s Center for Information Systems Research (CISR) reveals that...