3/29/2021 12:22:19 PM Digital Alone Won't Transform Anything - You Need the Right Culture. By Stephen Sumner Stating the blindingly obvious the retail industry has been most impacted by enforced behavioural changes in consumer demand as a result...
3/29/2021 11:28:53 AM Retailers Love Customers - They Just Don't Want to Know Them. By Stephen Sumner Retailers should expect a strong return to physical stores once governments have vaccinated tens of millions of consumers. Accordingly,...
3/18/2021 9:36:09 AM What Can a Cup of Coffee Teach us About Transformation & the Social Opportunity? By Stephen Sumner Before the pandemic struck we Brits would spend around £5bn a year in High Street coffee shop chains, but for obvious reasons their sales...
3/9/2021 1:18:23 PM How do we help the SDRs create pipeline and hit their numbers? By Digital Leadership Associates I had a light-hearted but interesting debate with a friend last week, the topic was ‘what’s most important for businesses right now’? My...
2/16/2021 8:04:27 AM "Invention is the root of our success. We’ve done crazy things together, and then made them normal" - Jeff Bezos 2021. By Stephen Sumner Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...
2/4/2021 1:07:09 PM When Inertia Is With the Consumer How Do You Maintain 'Front of Mind' Awareness? By Stephen Sumner Fickle lot those socially savvy consumers eh! Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...
2/3/2021 6:38:38 PM Achieving 'digital dominance' in your chosen sectors through Social Media... By Digital Leadership Associates What was before is now different, and this different might be how things are for the foreseeable future. We are deep in this environment...
1/31/2021 3:26:47 PM Procurement Time To Lead Is Now. Here's How To Take Advantage By Tim Hughes In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...
1/30/2021 11:13:38 AM Business Managers Speak their minds: Digital Transformation has way too much Baggage By Tim Hughes Some interesting research from Mulesoft, where they interviewed 1,739 line-of-business managers across the world, "only 37% believe they...
1/25/2021 12:18:18 PM Burying Your Head in the Digital Sand Won't Turn Back the Nostalgic Retail Clock - Here's How to Move it Forwards. By Stephen Sumner It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years. Some on the...
1/14/2021 9:52:19 AM Don't Be a Zebra in a Herd of Zebras. By Stephen Sumner To get people out of the 'stay at home' anxiety' mindset means that today this should be a unique experience for the consumer, something...
1/4/2021 10:35:14 AM Why 'Luxury' Means Something Completely Different to Millennials & Gen Z. By Stephen Sumner In times gone by the so called 'luxury' sector was only accessible by the few. Of course the so called 'few' had deep pockets, and for...
1/4/2021 9:52:21 AM 99% of Retail Was Built to Succeed in the 20th Century. By Stephen Sumner Brick-and-mortar stores are no longer simply a channel for the distribution of products. - They no longer act as the final point in the...
1/3/2021 11:24:51 AM The Shocking Truth About the Digital Transformation By Tim Hughes There doesn't seem to be a day going by without some bad news story about digital transformation. If you drill down on the reasons often...
12/14/2020 10:39:49 AM Five Ways To Reinvent Yourself As A Digital Leader By Tim Hughes My partner and I are members of the art gallery, The Royal Academy in London. I find it strange when I talk to people visiting London...
12/3/2020 12:00:00 AM How Businesses Can Be a Platform for Change As They Emerge from the Pandemic By Tim Hughes We all know that world has changed, or do we? Talking with a CEO today, he described sales as "a bunch of people, who run around taking...