3/29/2021 12:22:19 PM Digital Alone Won't Transform Anything - You Need the Right Culture. By Stephen Sumner Stating the blindingly obvious the retail industry has been most impacted by enforced behavioural changes in consumer demand as a result...
3/18/2021 9:36:09 AM What Can a Cup of Coffee Teach us About Transformation & the Social Opportunity? By Stephen Sumner Before the pandemic struck we Brits would spend around £5bn a year in High Street coffee shop chains, but for obvious reasons their sales...
2/16/2021 8:04:27 AM "Invention is the root of our success. We’ve done crazy things together, and then made them normal" - Jeff Bezos 2021. By Stephen Sumner Without a doubt 2020/21 has made us all open to change, particularly in the way we have to go about our daily lives. It will go down in...
2/12/2021 12:00:00 AM 1 in 3 buyers prefer a rep free buying experience… By Digital Leadership Associates If you are a b2b business leader this should make you stop and think. Listening in to the Gartner 'Post Pandemic Scenario Planning for...
2/4/2021 1:07:09 PM When Inertia Is With the Consumer How Do You Maintain 'Front of Mind' Awareness? By Stephen Sumner Fickle lot those socially savvy consumers eh! Let's be honest with ourselves, retail adopted the homogenisation and the blandness of...
2/3/2021 6:38:38 PM Achieving 'digital dominance' in your chosen sectors through Social Media... By Digital Leadership Associates What was before is now different, and this different might be how things are for the foreseeable future. We are deep in this environment...
1/31/2021 3:26:47 PM Procurement Time To Lead Is Now. Here's How To Take Advantage By Tim Hughes In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...
1/30/2021 11:13:38 AM Business Managers Speak their minds: Digital Transformation has way too much Baggage By Tim Hughes Some interesting research from Mulesoft, where they interviewed 1,739 line-of-business managers across the world, "only 37% believe they...
1/4/2021 9:52:21 AM 99% of Retail Was Built to Succeed in the 20th Century. By Stephen Sumner Brick-and-mortar stores are no longer simply a channel for the distribution of products. - They no longer act as the final point in the...
1/3/2021 11:24:51 AM The Shocking Truth About the Digital Transformation By Tim Hughes There doesn't seem to be a day going by without some bad news story about digital transformation. If you drill down on the reasons often...
12/14/2020 10:39:49 AM Five Ways To Reinvent Yourself As A Digital Leader By Tim Hughes My partner and I are members of the art gallery, The Royal Academy in London. I find it strange when I talk to people visiting London...
12/14/2020 10:12:13 AM Starting with your 'why' is a foundation for Sales in the 2020's... By Digital Leadership Associates A few years back I was leading a large tender for the company I worked for at the time. If truth be told, the project was a stretch for...
12/3/2020 12:00:00 AM How Businesses Can Be a Platform for Change As They Emerge from the Pandemic By Tim Hughes We all know that world has changed, or do we? Talking with a CEO today, he described sales as "a bunch of people, who run around taking...
11/30/2020 10:49:11 AM Powerful Signals Reveal the Future Direction of Your Business By Tim Hughes "There was a time when it seemed absolutely unfathomable that large, entrenched companies could see their corporate advantages slide...
11/21/2020 11:13:23 AM What 8 Months of COVID-19 Has Taught Us About Digital Transformation By Tim Hughes In a recent blog, Eric Doyle here at DLA Ignite tells a tale of two companies. While I'm sure the tale is fiction, I do know it's based...
11/15/2020 12:26:42 PM Why You're Creating a 'Marketing Echo' Chamber Instead of Hiring For Growth & Innovation? By Stephen Sumner As the world of business looks to go back about it's business CEOs will no doubt be expecting yesterday's CMO to be the "silver bullet" -...