2/28/2023 2:40:52 PM One Of The Hardest-to-find Items In Retail Right Now Is a Chief Executive. By Stephen Sumner What do Tomatoes, Peppers, and Cucumbers have in common? One of the hardest-to-find items in retail right now is a chief executive. It's...
1/6/2023 12:13:33 PM The front line for commercial growth in your markets is online…is your organisation ready, fit and able..? By Digital Leadership Associates We meet management Teams from across sectors and geographic locations every week to discuss their Digital Commercial...
12/17/2022 3:35:57 PM This is all artificial...or is it? By Digital Leadership Associates There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
10/10/2022 4:05:46 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi.The local council introduced a cash...
9/21/2022 1:45:26 PM We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings... By Digital Leadership Associates When the British colonised India they were concerned about the number of deadly Cobras in Delhi. The local council introduced a cash...
9/5/2022 12:32:40 PM Who owns the Digital Share of Voice in your sector...? What is it and why is it important...? By Digital Leadership Associates Who owns the Digital Share of Voice in your sector...? Its important to know. If it’s you and your team, then you are the dominant...
8/2/2022 11:32:39 AM “CEOs, Spend less time on finance, spend less time in conference rooms, less time on PowerPoint..." By Digital Leadership Associates “Spend less time on finance, spend less time in conference rooms, less time on PowerPoint and more time just trying to make your product...
6/15/2022 10:47:50 AM The Social Selling THUNK Volume 4:3...with the Private Equity Investment Director By Digital Leadership Associates The all new series of The Social Selling 'THUNK'...!Volume 4 : Episode 3 with the Private Equity Investment Director.[θʌŋk]NOUN1. the...
5/20/2021 8:00:30 AM Is making no change to my sales team an option in the world today? By Tim Hughes Here at DLA Ignite we have a group training session every Monday. Apart from the obvious benefit of investing in the team and providing...
5/17/2021 1:26:14 PM The Secret That Marketing Can't Share with the CEO & CFO. By Stephen Sumner Over the years I've worked with some really great CEO's and CFO's, many of them were responsible for steering major international...
5/17/2021 11:39:13 AM Why Retail Can't Afford To Stay Front of Mind Now and Then. By Stephen Sumner As we look to try and kick start what was an extremely difficult sector pre Covid I genuinely believe that retail has now got the chance...
5/3/2021 11:30:55 AM Can Marketing Still Lay Golden 'Growth' Eggs in a Post Pandemic World? By Stephen Sumner Prior to this pandemic marketing communications should have been about 8% of the marketing function’s duties. However, it increasingly...
5/3/2021 9:21:01 AM Can my lack of confidence of social be holding my team back? By Tim Hughes We read about it all the time, the move to digital, the use of social media, but is it really a thing? I read an article by a "cold...
4/26/2021 12:00:00 AM Why Retailers are Getting Killed by Their Own Customers & The CMO. By Stephen Sumner On average, CMOs are the shortest-tenured members of the C-suite. Their boards demand greatness from them—expecting top marketers to be...
4/10/2021 1:28:45 PM Your Leadership Team May Be Ill-Equipped To Lead Digital Transformation By Tim Hughes In this article, Jens Monsees, CEO and Managing Director WPP AUNZ, says “You cannot solve the problems of the future with the tools from...
3/5/2021 11:08:21 AM If you’re doing structured Employee Advocacy today, consider reviewing your scope By Tim Hughes If you’re doing structured Employee Advocacy today, consider reviewing your scope This is not me saying this, this is conclusion that...