We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
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What Does Football, Adidas, and Sustainability Innovation Have in Common?
I remember in my school days being pressured to wear the right shoes, shirts, trainers etc.
We then get into the workplace and if...
Consumers Are Looking For 'Hassle Free' Shopping Experiences - Companies Have Translated This To Mean More 'Tech/Digital' Projects.
When done right internal 'ideation sessions' that are totally outcome based can act as an enabler for growth, or act as a blocker.
However...
Who owns the Digital Share of Voice in your sector...? What is it and why is it important...?
Who owns the Digital Share of Voice in your sector...?
Its important to know. If it’s you and your team, then you are the dominant...
Questions from the client base #9: “What if we train our people in Social Selling, they become ‘famous’ and are poached by a competitor?”.
This is a question we are often asked by Senior Leaders who are worried about their people showcasing their talent, experience,...
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