Mobile phone use has overtaken desktop in relation to everyday activities, and not surprisingly using the phone to actually make a call...
There is a view around paid media that its still the most effective way to deliver 'reach'. Some of which I might subscribe to if I...
“I’m not a creative person, will this be a problem for me in Social Selling...?” One of the most rewarding aspects of working with CRUX...
I was on a call with a management team recently. We ran through what being a Social organisation means, the reason it's important, how it...
There's an ongoing debate, some would say panic in 'ad land' which includes the agency ecosystem, who its seems, are keen to perpetuate...
I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about how they behave on social...
Over the years I've worked with some really great CEO's and CFO's, many of them were responsible for steering major international...
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the...
Social selling despite what you think, and what you're 'one day masterclass' LinkedIn guru told you isn't actually about 'selling' - it...
I spotted this article the other day, this is the paragraph that interested me. "A recent B2B buyer survey showed that most senior...
In this blog, I'm going to take the latest social media report by We Are Social and Hootsuite, complied by Simon Kemp and break it down...
In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...
This Harvard Business Review article makes some interesting forecasts about the use of social media by business. "The Special Covid-19...
Robert Stephens, founder of Geek Squad, and goes something like: “Advertising is the tax you pay for being unremarkable. It's time to...
Love the opening paragraph of this article "Like everyone else, B2B marketers experienced a very different 2020 than they had originally...