It's a question we get asked a lot and probably for the first time here is some research which provides that answer as well as a comparative figure since 2012.

So on average research shows that you should spend 6.3% of revenues if you are B2B Product, 6.9% if you are B2B Services, 9.6% if you are B2C Product and 11.8% if you are B2C Services.

How much do you spend?