4/7/2018 12:58:19 PM | less than a minute read

How Much Should You As a Business Spend on Marketing?

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Tim Hughes

Co Founder and CEO

Get in touch

Tim Hughes

Co Founder and CEO

It's a question we get asked a lot and probably for the first time here is some research which provides that answer as well as a comparative figure since 2012.

So on average research shows that you should spend 6.3% of revenues if you are B2B Product, 6.9% if you are B2B Services, 9.6% if you are B2C Product and 11.8% if you are B2C Services.

How much do you spend?

That means businesses that ended the 2017 fiscal year with a solid $10 million in revenue are planning to spend $790,000 to market their businesses in 2018. That also means for every $1 million in revenue, $79,000 will be spent on marketing (on average).

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