Content marketing - how to explain it to your business colleagues
Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind...
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These days everyone has an opinion on social media. Instagram is no exception. My company's Instagram account gets constant feedback,...
How Much Should You As a Business Spend on Marketing?
It's a question we get asked a lot and probably for the first time here is some research which provides that answer as well as a...
60% of CMOs Plan to Halt Further Increases in Ad Spending or Even Reduce Expenditure
Another day, another stat that CMOs are looking to reduce ad spend. I'm not sure that this is due to Facebook and the fact that...
Why Anybody Can Create Content ... Yes That Includes You!
As part of our social selling program we teach people how to create content. Teach is the wrong word really, we empower, but that...
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