We are now being called into more and more innovative global businesses to assist with 'Digital Transformation' project, and in particular helping them to understand how to better 'connect, engage, and listen' to consumers in the Social Media space, all without intrusive advertising and constant concerns around data privacy.
We are now the worlds leading voice on 'Social Selling', that's not a boast it's a fact.
So it was interesting to read about 'Philips' vision for Digital Transformation, and no surprise that a lot of what I read suggest that as an OEM the focus is still on things like Data, AI, VR and other such cool gadgets and tools that display the huge suite of products that are sprawled across the 'Philips' brand.
But, where is the consumer at the heart of all this, the people that can make or break a product and brand, or lift it to dizzying heights and become the advocates, I love the lofty ambition to 'impact 3bn people by 2020', I can see how the products can be used, I see the desire to innovate, I can even see how they will touch people's lives, but from what I read they don't seem to be a part of that transformation piece, WHY?.
“Today, we impact about 1.9 billion people a year, and as you are reading this, it’s probably increasing,” says Blake proudly. “Whether it’s with solutions, services or products, we will make sure we impact three billion people by year 2020,” he confidently says. This is the kind of working environment and culture that Philips actively fosters – where being impactful and making a real tangible difference is the number one priority for all teams.
We are constantly inspired and driven by this desire to make a difference - to be a part of Philips, it’s a prerequisite to care.
The future of digital at Philips, says Blake, is about building a world where people can lead more productive and healthy lives. Innovation is how Philips is going to reach that goal.
I would add that front and centre of that strategy has to be the adoption and embedding of a 'Social Media' strategy for all product and industry sectors along with the people within 'Philips' charged with the delivery of these ambitious targets.
My message to 'Blake' is this;
You are clearly what we call a 'Change Maker' in Philips, however the world is no longer what your brand says it is, the real battlefield for the hearts and minds of the consumer is now being played out on social media platforms, whether that's the consumer you badly need to convince to choose your products over your competitor, or your next and current distribution partner.
And no amount of paid advertising is going to win out over the authenticity that your competitor is putting behind their 'Social Media' strategy.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well.
We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms and employees DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
We have a north star. By 2020, we want to positively impact the lives of three billion people a year.