Any organisation going through change need to take into account 3 things; People, Process and Technology.

I watched a large, let's call them "responsible" audit organisation telling people to go to the Cloud.  Wrong.

Digital Transformation is not a big IT project as it is often seen as.  Yes, removing the straight jacket of legacy applications, will strip out cost and make a company more flexible.  But will you take the people along with you.  Unlikely.

For you to get business benefit from digital transformation there has to be a top down review of your business process and the people.  You must approach digital transformation differently.  It is not an inside out, ERP or CRM program.  With the transformation you are looking for an outside in approach.

Pro Tip:  By using social media, you can also increase your sales turnover by 20 - 30%, something your auditors won't offer you.