There are now many companies around the world utilising loyalty schemes as a way of connecting and sharing a brand with peer groups, including family and friends.
Something you could argue is quite social, but did you know that there are also companies that provide these types of cards for insurance purposes?
Today instead of the insurance company sending you a cheque, or depositing the funds directly into your bank account they will provide you some form of digital gift card that can be redeemed at any of the insurance providers network of suppliers.
These can range from electrical goods, through to carpets, curtains and even plumbers.
This is a great innovation and cost saving initiative for them, however is it the kind of experience you 'think' your signing up for when you agree to pay those premiums?
I read a news report recently that said the insurance sector is paying a heavy price for this crisis as claims for all manner of business insurance policies are being questioned or paid out.
I did hear that one car insurance company seized the insurance consumer initiative by providing premium refunds to car insurers - awesome!
Just like banks it seems to me that insurance companies who are also part of the solution are also a part of the silent majority when it comes to practical and authentic communications.
What we need from these companies is no jargon communication around how we can either claim, or reduce those hefty premiums.
One things for sure, those that choose to try and evade payments on related business premiums will not be forgotten.
At my last company, one day you couldn't talk to anybody outside the company unless you were registered as HQ and had been on a two day "talking to the press" course. If you did talk to the press and you were not authorised, it was gross misconduct and you were fired. There was one very famous case of somebody that got hit by this.