Just started reading, “Fusion” by Denise Lee Yohn, she makes a great observation of the world today, that is spot on: -

“When Herb Kelleher, founder and former CEO of Southwest Airlines, was asked what differentiated his airline- which had posted forty-four consecutive years of profits while never executing a layoff-from other companies, he pointed to Southwest's culture as its key competitive advantage. "Our competitors can get all the hardware," he said. "I mean, Boeing will sell them the planesBut it's the software, so to speak-the people~ that's hard to imitate." 

Data from the Great Place to Work organization supports all these leaders' beliefs in the power of a strong culture. The data shows great workplaces benefit from stronger financial performance, reduced turnover, and better customer satisfaction than their peers!”

Business today needs a strong culture to retain and attract the best talent today.

Yes we would love to have an authentic brand you say, but you have bills to pay, rent to pay, employees to pay, quarterly numbers to make. I can hear you saying. 

That’s why you need to wake up to the world of digital.

Over achieve the pipeline, growth and revenue targets you need to achieve and be authentic at the same time. 

We cannot have all our employees on social I hear you say:-

Back to “Fusion” by Denise Lee Yohn

Your culture should produce unity, not uniformity, within your workforce. You want to set up your organization to operate in a particular, but not necessarily pre-dictable, fashion. Your approach should be to lay down guardrails that prescribe boundaries, not tracks that dictate behavior. 

But you absolutely can and should set the conditions to cultivate an organizational culture that deeply influences the way your employees perform daily.”

This is all about setting your culture by being digital, while at the same time crushing your number!

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.