In this article, Marc Benioff, Chairman and co-CEO of Salesforce comes up with a cracking definition of what is digital transformation.
"Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation."
Here at DLA Ignite we know that Social Media is the transformational technology of the now. It's changed business and it's changed society.
How does business harness this and how do we change business to meet this worldly transformation?
If you re-read Marc's definition, it's about using digital (therefore social media) to be the catalyst of change in the enterprise.
With our social selling programs we can get 30% incremental revenue increase and a 40% cut in the sales cycle. By using digital to "modify existing — business processes, culture, and customer experiences to meet changing business and market requirements."
Just as Marc defines.
We can also change the business with regard to Human Resources (HR), McKinsey reckon that a business will see an uplift of 25% on its efficiency. Stripping out cost, but also providing increases in efficiencies.
These are values that any CEO would give their right arm for!
Again as Marc defines.
To finish with a Marc quote ...
"This reimagining of business in the digital age is digital transformation."
I couldn't agree more!
Time to transform to social as part of your digital transformation?
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation. It transcends traditional roles like sales, marketing, and customer service. Instead, digital transformation begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.
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