Do you know what isn’t riddled with ‘Ad Fraud’?
Printed Catalogs, that’s what.
And, they’re making a wonderful comeback.
As advertising has become increasingly dominated by the Facebook and Google duopoly, it would be easy to write off the print catalog as a relic.
Just look at Sears: the once-iconic catalog retailer has finally filed for bankruptcy. But more e-commerce reliant retailers are rolling out catalogs to hook prospects and keep existing customers loyal, including startups like Everlane, Bonobos, Boll & Branch and Greats, as well as more traditional retailers, including JCPenney, Williams-Sonoma and Lafayette 148.
Even Amazon is reportedly planning to launch a toy catalog.
Want to know how to promote them without a GDPR compliant database?
Want to know how to cut down your mailing cost and send to people who are already interested?
Want to know how you can get them in front of the folks who are really in tune with your brand & product?
Want to reduce your marketing cost?
Want to really understand the ‘Superpower’ with Social Media for ANY channel?
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well. We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
“The catalog offers an incredible opportunity to deliver a rich, tactile shopping experience to our customers,” said Wayfair’s head of North America marketing Bob Sherwin. “We send it out to high-value target customers, or people who have moved into certain neighborhoods — it’s for targeting prospects as well as existing customers.”