We have 2 key business transforming generations that are already impacting the workplace.

One of them (Millennial) are already here, and they're making waves in the brave new world that you call 'Digital', to them it's just what they've grown up with. 

They are far more comfortable with technology than any generation before them,and they don't call it 'digital', it's either useful, free, easy, or just shit.

The second are what's called 'Generation Z', these are the guys and gals who are in their early teens, still at School or College, and as the saying goes 'if you want to find something for free go and ask Gen Z'.  

  • The majority of young consumers play virtual world video games—but Gen Z is more likely to be in the spaces than Millennials 
  • Gen Z is more likely to already be socializing in virtual world spaces, while , while Millennials are more likely to be participating in digital investments
  • The younger generation is also more likely to express positivity about the metaverse, showing they’ve been primed for a virtual future.

This is the generation who are growing up with much faster daily developments in (free) technology than any time in history, for most of them FaceBook, Google, Instagram, and other tech platforms are old hat, they're all totally open to new ideas every single day.

And did you know they are also being courted by the Wall St investment community who want to keep an eye on where the next big thing is coming from?

The truth is that Gen Z and Millennials have already been in the metaverse for some time now.

For years, young people have been playing sandbox video games where they can interact in open virtual worlds, from Fortnite, to Animal Crossing, to Roblox, and Minecraft—and they’ve been embracing brands who market to them inside these games.   

The next generation is growing up with spending time in virtual worlds as their norm, and are already well accustomed to behaviors that could be the building blocks of the metaverse future. 

We already see this is the case with Gen Z, who are much more likely than Millennials to report they participate in a variety of metaverse activities and behaviors:

Technology has opened their world up in the same way electricity did for the Victorians, they're all infinitely more digitally savvy than you and me, they are also more globally socially connected than any time in history.

The fact they have the opportunity to access content and communicate with people around the world, from anywhere, anytime, and on any device has led us to believe they have a much shortened attention span than previous generations, but this has more to do with myth than fact.

Do they consume ads, of course they do, but they'll do everything they can to find sources that are ad free, because intrusive advertising is part of your world, not theirs, and they're still trying to figure out why you still allow so much of this to be the default currency for their attention.

The challenge for brands who still need to get the 'sales' message across is that within a world where 'content' is freely available, and there's lots, and lots of content out there how do you look to stand out not just with Gen Z and those Millennial's, but with the rest of the digitally connected 60%+ of the socially savvy world where corporate content overload is taking place, and intrusive advertising is just pissing everyone off. 

How about adopting 'Story Selling'?