We talk a lot at DLA Ignite about how we can help organisations to 'empower' employees as key advocates of a company, and how that advocacy if done in the right framework can produce amazing results, provide ongoing lifetime skills for the people involved, make a company seem more authentic and knowledgable about their proposition and sector, but above all it provides a huge competitive low cost edge in the marketplace because it can create a 'front of mind' Superpower.
When we first start to discuss this with organisations they fall very quickly into defensive mode, they're quite rightly concerned about how this can be managed in a way that doesn't tarnish the corporate message, we take them through a tried and tested process with all the relevant checks and balances in place, but what we do insist is they don't stifle the authenticity of the employees involved.
One of the ways to help employees find their 'voice' and also provide the organisation with the 'comfort blanket' required during this digital transformation process is to start off with developing an internal 'content led strategy'.
Companies that are highly effective at internal communication are 7 times likely to be more effective than their peers.
At DLA Ignite we specialise in helping companies and the internal 'Change Makers' deliver on all these points, and I'm pretty sure we can help you as well.
We have a tried and tested methodology, we hold you and your colleagues hand throughout, ensuring we not only 'teach' you what to do, we also make sure its firmly embedded into your firms DNA.
We don't do retainers, we are not an agency that creates and produces copy/content or sells ads for you.
We are active 'practitioners' of what we do, we already know and can evidence the ROI of a robust and internally aligned 'Social' strategy.
Part of that evidence it that you are reading this blog, just like many others - including your competitor!
We also don't do outbound pushy, salesy marketing, so if you would like to explore more, please contact the author of this blog.
Developing an internal content strategy produces content that your employees actually want to read and shares and that aligns with your business goals.